In this process you first need to setup and save the desired spin tags in order to later use them during the process of creating an email campaign. Click “Setup Spin tags” under “Spin Tags” to create a new one.
The process of setting up spin tag consists of two simple steps. The first is providing the text for “Placeholder” and the second is providing the set of the words to be used in the particular spin tag.
Placeholder
Placeholder is the text (Word or Phrase) which you want to replace with the set of words. You’ll enter the set of these words in the text box underneath “Placeholder”. The placeholder can be any word/phrase you can use in the content of your email or you are planning to use.
(Example)
For example, You want to start emails with different greeting. You can create a Spin Tag with placeholder “Greeting” and in List of words you can enter all the greeting values you want to use. Like Hi, Hello, Good Day, Hey etc.
Now when this spin tag is used in an email campaign. it will be randomly replaced from one of the selected words. So some subscribers will receive email with Hi, other will receive with Hello and so on. The saved spin tags will be available to use while creating the content of your email campaign, there will be a dropdown underneath the HTML editor to select one of the currently available spin tags.
If you send the campaign using the above mentioned example of the spin tag “Greeting”, the system will keep on spinning the tag{{Greeting}} inside two curly brackets with the list of words you have provided for rotation (Hi, Hello, Good Day, Hey).