1. Segment Your Email List

Personalization starts with segmentation. Group users based on behavior, interest, or purchase history for better engagement.

2. Use a Reputable SMTP Provider

A trusted SMTP service ensures your emails are delivered reliably and don't land in the spam folder.

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3. Craft Compelling Subject Lines

Your subject line determines whether your email gets opened. Keep it concise, clear, and curiosity-driven.

4. Test and Optimize

Run A/B tests on subject lines, call-to-actions, and content layout. Use data to inform your strategy.

5. Maintain a Healthy Sender Reputation

Regularly clean your email list and monitor bounce rates. A good sender score improves inbox placement.