Improve relevance, measurement and list health while protecting the reputation behind your email program.
View SMTP Plans Talk to Our TeamBetter email marketing comes from relevance, permission and consistent testing—not tricks. These practices can help you build campaigns that are more useful to recipients while protecting your sending reputation.
Group recipients using meaningful signals such as interests, purchase history or lifecycle stage so messages are more relevant.
Tell subscribers what they are signing up for and make it easy to manage preferences or unsubscribe.
Describe the value of the message without misleading recipients or relying on excessive punctuation and hype.
Give each campaign a clear purpose and make the primary call to action easy to understand on desktop and mobile.
Test subject lines, offers, timing or calls to action in a way that makes the result easier to interpret.
Process bounces, respect unsubscribes and avoid repeatedly mailing addresses that show persistent delivery problems.
Track the metrics closest to your business goal. Depending on the campaign, that may include clicks, conversions, replies, revenue, unsubscribes, complaints and bounce rates.
There is no universal frequency. Use a schedule that matches what recipients agreed to receive and monitor engagement, complaints and unsubscribes.
Purchased lists commonly create consent, quality and reputation problems. Build recipient relationships through legitimate sign-ups and customer interactions.
No. Opens can be affected by privacy features and tracking limitations. Consider clicks, conversions, replies, bounces, complaints and unsubscribes as well.
Choose an SMTP plan that fits your sending requirements and scale as your email volume grows.
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